Ad Campaign Management
Gone are the days of having to manually enter orders in the adserver resulting in a duplicated workload.
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Push orders to the adserver
Automatically transmit all details incl. Targetings of confirmed orders directly to the already integrated adserver. Saving your Adops team time during creation and allowing them to focus further on order optimisation to excel on customers kpis and on other business tasks. Before the go live of the campaign the adconsole automatically sends out reminders for missing creatives ensuring that slips under the radar. Furthermore after the initial push to the adserver the lineitems in the adserver are updated automatically should anything need to be changed on the order in retrospect. Your sales simply won’t have to inform adops over any changes anymore as everything is handled automatically.
Screenshots
Screenshots can be sent directly from the adconsole to your customers, further it is also part of our “Managed Services” click here for details. If combined with our managed service you will not have to think of creating and sending screenshots anymore as we’ll simply, create, review and send them on the startdate of the position itself.
Quality Checks
The quality checks section of the adconsole is more than an automatically created todo list of adoperators. The adconsole is clever enough to detect which order positions require more attention than usual and displays them as a list, this saves time as to having to manually check all running campaigns. The adconsole checks the deliveryrate, viewability and ctr if any of these KPIs fall below defined values they will appear on the list, so your adops only see those orders where they have to take actions. After taking actions, the actions are then also displayed on the order overview itself ensuring that also sales can track how the order was managed.
Automated Reporting
In Intervalls defined during order Creation the adconsole will generate reportings in your layout and send them automatically to the customer or the defined email addresses during order creation. Gone are the days of manually creating x amount of reports each week! Should the order underdeliver the booked value we inform you directly so can reach out to the customer to ask if the order can be extended.